A short video of Prime Minister Narendra Modi handing a packet of Melody toffees to Italian Prime Minister Giorgia Meloni has racked up more than 100 million views on social media within hours of Meloni posting it. The clip’s rapid spread sets a new benchmark for the prime minister’s viral moments and could soon eclipse Modi’s Jhargram jhalmuri video, which previously reached 100 million views in 24 hours.
The clip captures a lighthearted exchange: Modi offering the toffees and Meloni calling them a “very, very good toffee,” a moment that highlights the easy rapport the two leaders have displayed at several recent gatherings. Earlier interactions between Modi and Meloni went viral after their meetings at COP28 in Dubai (2023), the G20 summit in Delhi (2023) and the G7 summit in Canada (2025).
Part of the video’s reach reflects the large social followings both leaders maintain. Modi recently crossed 100 million Instagram followers, becoming the first serving world leader to hit that milestone on the platform; Meloni has roughly 6 million Instagram followers. On X (formerly Twitter), Modi has about 106.8 million followers, making him the most-followed serving world leader and the fourth most-followed person globally after Elon Musk, Barack Obama and Cristiano Ronaldo. Meloni’s X account counts around 3.3 million followers.
The clip’s viral success underscores how brief, relatable moments between high-profile leaders can spread rapidly across platforms, amplified by their sizeable online audiences.
